
Reinventing retail
Digitisation in the retail space to build a client network, enable on-time communication and drive brand loyalty
Industry: Retail
Existing software solutions: None
Problems: Inability to engage with customers outside of the store environment, limiting communication potential and ultimately leading to missed sales opportunities.
Solution: Deployment of a simple application to enable capturing of client information, which is then utilised in communication campaigns to increase awareness.
Task management module and integrations with SMS providers allow for improved business organisation and communication with clients on their preferred medium.
Tools used: PowerApps, Power Automate, 3rd-party integrations.
Time to deploy: 3 weeks
Results: Client base is now far more accessible, with nuanced customer profile information used to drive the customer experience. Business organisation increased to ensure key touch-points aren't missed and customer-relationships are deep-end.
