How Low Code is Shaping the Future of E-commerce
By Nic Bowman, CEO of riivo
As e-commerce evolves at lightning speed, the demands on businesses — whether online-only or brick-and-mortar stores extending into digital — are increasing. The market calls for ever-faster fulfilment, highly personalised customer experiences, and seamless integration across sales channels. Yet, with mounting customer expectations, increased competition, and rapidly advancing technology, you may find yourself faced with a unique set of challenges. Here’s where low code agencies come alongside to reshape the e-commerce landscape and help you adapt to the digital demands of today and tomorrow.
The Challenges Facing Modern E-commerce
The growth in e-commerce has brought immense opportunities, but not without its hurdles. Here are some of the challenges most ecommerce companies face.
Legacy System Limitations: Older, static systems often lack the agility for modern e-commerce needs, making it harder to integrate new technologies.
Multi-Channel Complexity: Managing multiple online marketplaces, social media, and mobile channels requires efficient cross-platform integration.
Rising Customer Expectations: Today’s customers expect fast, personalised shopping experiences and instant support — a bar that’s challenging to meet without sophisticated tools.
Rapid Demand Shifts: Especially post-pandemic, demand can shift rapidly, leaving businesses struggling to scale or adapt in time.
Accenture notes that these pressures require “continuous optimisation of customer-facing digital channels,” which means a robust, adaptable digital backbone. Many businesses find that building custom solutions for each need is cost-prohibitive and time-consuming.
This is why it is so important to choose the right low code agency to deploy an agile alternative.
How Low Code is Revolutionising E-commerce
Low code is transforming how e-commerce businesses build, manage, and scale their digital operations. You no longer need a team of developers to launch custom apps, integrate APIs, or automate business processes. Here’s how low code is changing the game:
Speedy Development and Adaptation: You can get new applications, or make updates to existing systems, in weeks instead of months. This allows businesses to respond to market trends quickly — a necessity in today’s fast-paced environment.
Seamless Multi-Channel Integration: Low code makes it easy to connect your e-commerce store with marketplaces like Amazon or social media channels, ensuring a unified customer experience and streamlined operations.
Enhanced Personalisation and Customer Experience: Low code enables dynamic customer experiences, such as custom recommendations, loyalty programs, and personalised promotions, helping you stay competitive.
Cost-Effective Scalability: Because low code development is more affordable, businesses can expand their digital offerings without exorbitant costs. This makes it easier to launch targeted seasonal promotions, expand into new regions, or adjust to surges in demand.
In a recent McKinsey study, businesses leveraging low code tools have seen a 50% reduction in time-to-market for new digital solutions, as well as significant gains in customer satisfaction and retention.
Trends and What to Look Out For in the Future with Low Code in E-commerce
The future of low code in e-commerce is poised to be transformative. As technology advances, you can expect the following trends.
Increased AI and Automation Integration: Low code agencies integrate AI-powered tools and automation workflows, which means you can apply predictive analytics to inventory, automate customer support with chatbots, and create highly personalised shopping experiences.
Expansion of Mobile Commerce: With mobile e-commerce growing globally, low code is increasingly focused on providing mobile-friendly tools to keep you connected with your customers wherever they are.
Real-Time Personalisation and Customer Journeys: Low code is evolving to allow e-commerce platforms to analyse customer behaviour in real-time, giving you the insights to adjust your approach on the fly.
Forbes predicts that by next year, 65% of all applications will be developed using low code, driven by demand from businesses like yours looking for adaptable, user-friendly solutions.
Embrace the Future with Low Code and riivo
As the e-commerce landscape shows no sign of slowing down, low code is a key that unlocks adaptability, efficiency, and scalability. With the right approach, and the right low code agency, you can gain a significant competitive edge, reach new customers and create a more seamless shopping experience.
At riivo, we understand the unique needs of e-commerce businesses. We can help you leverage the many benefits of low code to stay ahead of the curve, without the traditional headaches of software development. As a leading low code agency, we specialise in leveraging the right platoform for your unique needs. With the skill, expertise, and experience in traditional development and coding as well as low code platforms, you are assured of successful application, integration, or automation deployment.
Our team of experts take care of the entire process, from assessing your needs to designing a solution to implementing and maintaining your solution.
Are you ready to start your next project? Talk to the experts. Let’s talk.